Client name

AXE

Medium

Digital Marketing Campaign

Role

Concept Development & Art Direction

Description

AXE is one of the biggest name in man's deodorant worldwide market. As part of a team, I was commisioned to think up a new digital marketing campaign for them.

We came up with an idea of recreating a monopoly-based game for them, designed for dynamic inclusion of each new chapter every season, which will be matched according to the client's needs at given time. The screenshots are picturing one of the scene from the game, where the user have to react to the AI-initiated actions.

Unfortunately we came short of getting it approved by the client. I do like the mock-up results however, it's been one of the most satisfying learning experiences for me :)

Notes : The model in the mock-up is only used for the purpose of showing the pose intended for the scene. It is not intended for the commercial version of the project, if it is actually being developed. Different model will be used if the project were given the green light.