Client name

Kotex

Medium

Microsite - Digital Campaign

Role

Concept Development

Description

Kotex is one of the leader in woman's care products market. As part of their new repackaging efforts for their products, they have launched a new campaign revolving around their new "colourful" packaging design.

We came up with a concept where users of the site can browse the "world" where they would find the story behind the packaging. Second to that, we also came up with a concept where users can have their own "colours" gang inside the world, in a bid to boost the colors main theme that we are proposing.